Business English Is Vanilla – Not Sensationalism

‘Sensationalism’…though vital to story telling, it is not used in Business English and it is not used in serious business situations amongst business people, even though those same businesses may use that very tactic when advertising to their clients.

In day-to-day operations businesses seek efficiency and the fastest possible way of conveying a message. It is expected that every business communication will be read because they will only send out something that is relevant and important, so there is no need for sensationalism to try to force people to read something. The most sensationalism they will use in their clear title is to add ‘Urgent’ at the beginning, to ensure that it is read sooner.

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