English in Business
Effective Presentations require over-preparation, good communication, following the appropriate etiquette and maintaining control of the session. Fail at any one of these and you have wasted everyone’s time.
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The 4 A’s of Presenting involve anticipating audience needs, adapting to the room, sharing the advantage to your audience and constant appraisal to remain on track.
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Effective Business English is: suitable to a specific situation; clearly unambiguous; concise and precisely targeted to achieving a specific result.
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Business English requires one to Anticipate, Adapt, find Advantage and Appraise.
Business English is all about effective communication and being able to give your audience what they need, so that everyone can succeed in delivering results.
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A brief video defining Business English in terms of its purpose, goal, global use statistics, do’s and don’ts.
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How is Business English different to Standard English.
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Business English provides a strong foundation in terms of the appropriate vocabulary one requires in order to effectively communicate in that specific sphere. Business English language mastery ensures that one is able to express oneself clearly and quickly in order to save time and money for maximum productivity.
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